Welcome Economics Students!

The amazing Sport Management students of Professor Kaplan's Sport Economics class are taking it to the next level; incorporating the latest technology into the classroom. Their theme of 'putting it all together' is what this overall assessment is all about. Demonstrating mastery of the economic principles and concepts necessary for management decision-making in the global sport industry, the class has been researching, developing, and publishing blog content entries in a collaborative class project. All students are integrating their semester-long research and outcome assessments, breaking into student teams to edit and submit subject area content, and designated student administrators are facilitating and managing the blog, with ongoing classroom editing and interactive comment opportunities.



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Chapter 4

Key concepts:

Barriers: factors that make it difficult for a new firm to enter a market. These include: advertising, product differentiation, patents, product bundling, economies of scale, and legal barriers. Sporting example of this is Nike makes it difficult for a new firm to enter the athletic shoe industry because of its advertising and product differentiation- Nike is so broad.

Monopoly- market where one firm has no competing products (NFL)

Pure Competition- firms do not control price of product

Monopoly and Society- monopolists restrict output to control price (M.L.B. restricts number of franchises)

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